Wait,
That's a
Business?

There are more ways to make a living than anyone ever told you about. I sit down with the people running businesses most of us never think about, and ask how they got there.

The show isn't out yet. The guest list is what I'm building first.

30 minutes, from wherever you are
Questions sent ahead. No prep, no homework
You keep the finished video

Tell me about your business →

Who this is for

Somebody plants the trees.
Somebody builds the fence.

Somebody runs the fertility clinic, the commercial bakery, the septic company, the equipment rental yard. Real businesses. Real money. Real people.

And almost none of them come up at career day.

If you run something people don't picture when they think "business owner," you're exactly who I'm looking for. You don't need a big following. You don't need to be a good talker. You just need to have built something and be willing to talk about how.

Trades Clinics Manufacturing Agriculture Logistics Specialty services

What's actually involved

It's a conversation. That's the whole thing.

Most people say yes and then worry they've signed up for something complicated. You haven't. Here's all of it.

Step 01
You pick a time

Thirty minutes. Remote, you don't go anywhere. I'll send the questions ahead so nothing catches you off guard.
Step 02
We talk

How you got into it, what a year actually looks like, how customers find you, what's changed. No script. No trick questions.
Step 03
I handle the rest

Editing, publishing, all of it. You get the finished video to use however you want, your site, your socials, your hiring page. It's yours.

Before you wonder

No pitch.
No get-rich-quick.
Nothing to buy, ever.
Just an honest conversation with someone who built something.

Who's asking

I'm Chris Latham, and I got tired of hearing about the same ten jobs.

My kids are going to grow up hearing doctor, lawyer, engineer, influencer. Meanwhile there's someone down the road running a tree service with fourteen employees and a six-week waitlist.

Somebody should be writing that down. So I am.

Chris Latham, host of Wait, That's a Business?, smiling and pointing at the camera on a city street. — Chris Latham · Host

I've done this before

Next-Gen Fridays

My last show had the same instinct behind it, pointing a camera at people the coverage usually skips, and letting them tell it themselves. Same job, different subject. Have a look at how those turned out before you decide.

nextgenfridays.com →

Be a guest

Tell me what you do.
I'll take it from there.

Fill this out and I'll get back to you with a few times and the questions we'd cover. Early guests go out in the first batch of episodes. If it's not a fit, I'll tell you that too.

Got it.

Thank you for filling out the form. I'll get back to you within the next 24 to 48 hours, and you'll be receiving an email from chris at burgergelato.com on the next steps.

I look forward to meeting you.

Just here to watch?

Know when it lands.

Episodes go to your inbox as they go up, alongside whatever else I'm chewing on that week. Free, and easy to leave.

Wait,That's aBusiness?